Safety Measurement System - Complete SMS Profile (U.S. DOT# 1977485)

BRAND NAME MARKETING INC

U.S. DOT#: 1977485

Number of Vehicles: 15
Number of Drivers: 10
Number of Inspections: 34

Safety Rating & OOS Rates

(As of 01/30/2026 updated daily from SAFER )

Not Rated

Out of Service Rates

Type	OOS %	National Avg %
Vehicle	20.0	23.2
Driver	19.4	6.4
Hazmat		4.4

Licensing and Insurance

(As of 01/30/2026 updated hourly from L&I )

Active For-Hire Authority
Type	Yes/No	MC#/MX#
Property	No
Passenger	No
Household Goods	No
Broker	No

BASIC Status (Public Property Carrier View)

Behavior Analysis & Safety Improvement Categories (BASICs) Based on a 24-month record ending December 26, 2025

On-Road Performance
0 Measure	Not Public	0 Measure	6.60 Measure	0 Measure	Not Public	1.05 Measure
On-Road Performance Detail
Driver Inspections with Unsafe Driving Violations: 0 Safety Event Group: No Safety Event Grouping Avg. PU × UF: 14.3 Segment: Straight Carrier	Not Public	Driver Inspections: 34 with HOS Compliance Violations: 0 Safety Event Group: 21-100 relevant driver inspections	Vehicle Inspections: 10 with Vehicle Maint. Violations: 6 Safety Event Group: 5-10 relevant vehicle inspections	Driver Inspections: 34 with Drugs/Alcohol Violations: 0 Safety Event Group: No Safety Event Grouping	Not Public	Driver Inspections: 34 with Driver Fitness Violations: 7 Safety Event Group: 21-100 relevant driver inspections
Investigation Results
No Acute/Critical Violations Discovered	N/A	No Acute/Critical Violations Discovered	No Acute/Critical Violations Discovered	No Acute/Critical Violations Discovered	Not Public	No Acute/Critical Violations Discovered

Select a BASIC icon above to get details, or view your Complete SMS Profile.

Violation Summary

Violations: 22


Violations	Description	# Violations	# OOS Violations	Violation Severity Weight	BASIC

383.23A2-LCDLN	License (CDL) - Operate a CMV and does not possess a valid CDL.	3	3	8	Driver Fitness
383.91A-LCDL	License (CDL) - Operate a CMV without proper CDL class.	1	1	8	Driver Fitness
391.15A-LNCDLNSRW	Operating a non-CDL required commercial motor vehicle with driving privileges revoked, suspended, cancelled or otherwise disqualified. (391.15(a))	1	1	8	Driver Fitness
391.41(a)	Operating a property-carrying vehicle without a valid medical certificate in possession or on file with the state drivers licensing agency. History of either failing to produce a medical certificate or having an expired medical certificate.	1	1	1	Driver Fitness
391.41A-MCPC	Medical (Certificate) - Operating a property-carrying vehicle without possessing a valid medical certificate.	1	0	1	Driver Fitness
391.41APC	Medical (Certificate) - Operating a property-carrying vehicle without a valid medical certificate in possession or on file with the state drivers licensing agency when medical certification is required.	1	1	1	Driver Fitness
393.11A1-LCHL	Lighting - Lamps improper color, height, location.	1	0	6	Vehicle Maint.
393.201B-FR	Frame - Cab or body mounts loose/broken/missing.	1	0	2	Vehicle Maint.
393.55D1-B	Air Brake - ABS malfunction lamp defective on truck/bus manufactured on or after March 1, 1997 and each single unit CMV on or after March 1, 1998.	1	0	4	Vehicle Maint.
393.55D2-B	Air Brake - ABS malfunction lamp defective on truck-tractor manufactured on or after March 1, 2001 for towed vehicle.	1	0	4	Vehicle Maint.
393.75A3-TAOL	Tires - All others, leaking or inflation less than 50% of the maximum inflation pressure on tire not equipped with ATIS	1	1	8	Vehicle Maint.
393.75A3-TAOLTIS	Tires - All others, leaking and inflation less than 50% of the maximum inflation pressure on tire equipped with ATIS	1	1	8	Vehicle Maint.
393.9	Inoperable Required Lamp	1	0	2	Vehicle Maint.
393.9A-LIL	Lighting - Identification lamp(s) inoperative.	2	0	2	Vehicle Maint.
396.3A1-ALBV	Air Brake - Any leak from a brake valve.	1	0	4	Vehicle Maint.
396.3A1-TAOCV	Tires - All others, in contact with a part of the vehicle.	1	1	8	Vehicle Maint.
396.5B-L	Lubrication - Oil or grease leak.	2	0	3	Vehicle Maint.
396.9D2-FTF	Failing to correct the violation(s)/defect(s) noted on the roadside inspection report.	1	0	4	Vehicle Maint.

Inspection History

Total Inspections: 34


Report			Vehicle			Measure
Inspection Date	Number	State	Plate Number	Plate State	Type	Severity Weight (SW)	Time Weight (TiW)

12/22/2025	NY0L12500168	NY	48387MG	NY	STRAIGHT TRUCK		3
10/29/2025	NY0L12500153	NY	96950MC	NY	STRAIGHT TRUCK		3
10/20/2025	NY0L80001805	NY	98830JZ	NY	STRAIGHT TRUCK		3
9/17/2025	NY0L78000866	NY	98830JZ	NY	STRAIGHT TRUCK		3
9/8/2025	NY0L97001105	NY	47013MH	NY	STRAIGHT TRUCK		3
8/15/2025	NY0L96001144	NY	96950MC	NY	STRAIGHT TRUCK		3
8/13/2025	NY0L11800166	NY	37807MJ	NY	STRAIGHT TRUCK		3
8/5/2025	NYD012102461	NY	98830JZ	NY	STRAIGHT TRUCK		3
Vehicle Maint. Violation: 393.11A1-LCHL Lighting - Lamps improper color, height, location.						6
Vehicle Maint. Violation: 396.3A1-ALBV Air Brake - Any leak from a brake valve						4
Vehicle Maint. Violation: 393.55D1-B Air Brake - ABS malfunction lamp defective on truck-tractor manufactured on or after March 1, 1997 and each single unit CMV on or after 1998.						4
8/4/2025	NY0L97001064	NY	51940MN	NY	STRAIGHT TRUCK		3
8/4/2025	NY0L97001063	NY	70995ND	NY	STRAIGHT TRUCK		3
8/4/2025	NY0L96001111	NY	47434NE	NY	STRAIGHT TRUCK		3
6/25/2025	NY0L95001600	NY	83141NA	NY	STRAIGHT TRUCK		2
6/23/2025	NY0L96000979	NY	51940MN	NY	STRAIGHT TRUCK		2
6/18/2025	NY0L97000974	NY	98829JZ	NY	STRAIGHT TRUCK		2
Driver Fitness Violation: 391.41APC Medical (Certificate) - Operating a property-carrying vehicle without a valid medical certificate in possession or on file with the state drivers licensing agency (OOS)						1 + 2 (OOS)
6/4/2025	NY0L12000091	NY	98839JZ	NY	STRAIGHT TRUCK		2
5/23/2025	NJPACDI00382	NJ	47013MH	NY	STRAIGHT TRUCK		2
Vehicle Maint. Violation: 393.9A-LIL Lighting - Identification lamp(s) inoperative						2
Vehicle Maint. Violation: 396.5B-L Lubrication - Oil or grease leak						3
5/7/2025	NY0L11700077	NY	37807MJ	NY	STRAIGHT TRUCK		2
3/12/2025	NY0L12000009	NY	98829JZ	NY	STRAIGHT TRUCK		2
Driver Fitness Violation: 391.41(a) Operating a property-carrying vehicle without a valid medical certificate in possession or on file with the state drivers licensing agency. History of either fail (OOS)						1 + 2 (OOS)
3/12/2025	NY0L12000004	NY	51940MN	NY	STRAIGHT TRUCK		2
3/12/2025	NY0L80001536	NY	83141NA	NY	STRAIGHT TRUCK		2
2/5/2025	NY0L98000526	NY	51940MN	NY	STRAIGHT TRUCK		2
1/21/2025	NYSPD3010503	NY	48387MG	NY	STRAIGHT TRUCK		2
1/10/2025	NY0L10100857	NY	96950MC	NY	STRAIGHT TRUCK		2
Driver Fitness Violation: 383.23A2-LCDLN License (CDL) - Operate a CMV and does not possess a valid CDL (OOS)						8 + 2 (OOS)
1/3/2025	NY0L80001386	NY	51809NB	NY	STRAIGHT TRUCK		2
12/10/2024	NYN840700756	NY	70995ND	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 396.9D2-FTF Failing to correct the violation(s)/defect(s) noted on the roadside inspection report						4
Vehicle Maint. Violation: 396.5B-L Lubrication - Oil or grease leak						3
Vehicle Maint. Violation: 396.3A1-TAOCV Tires - All others, in contact with a part of the vehicle (OOS)						8 + 2 (OOS)
Vehicle Maint. Violation: 393.75A3-TAOLTIS Tires - All others, leaking in tread area and inflation less than 50% of the maximum inflation pressure on tire equipped with ATIS (OOS)						8 + 2 (OOS)
Vehicle Maint. Violation: 393.201B-FR Frame - Cab or body mounts loose/broken/missing						2
Driver Fitness Violation: 383.23A2-LCDLN License (CDL) - Operate a CMV and does not possess a valid CDL (OOS)						8 + 2 (OOS)
Driver Fitness Violation: 391.41A-MCPC Medical (Certificate) - Operating a commercial vehicle without showing proof of a valid medical certification upon request when medical certification is required.						1
12/10/2024	NYSPT3130300	NY	83141NA	NY	STRAIGHT TRUCK		1
9/9/2024	NJSPEOI01272	NJ	98830JZ	NY	STRAIGHT TRUCK		1
6/19/2024	NY0L10000768	NY	98899JZ	NY	STRAIGHT TRUCK		1
Driver Fitness Violation: 383.23A2-LCDLN License (CDL) - Operate a CMV and does not possess a valid CDL (OOS)						8 + 2 (OOS)
6/18/2024	NY0L88010215	NY	47434NE	NY	STRAIGHT TRUCK		1
6/6/2024	NY0L98000277	NY	83141NA	NY	STRAIGHT TRUCK		1
5/15/2024	NYSPT3020101	NY	70995ND	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 393.55D2-B Air Brake - ABS malfunction lamp defective on truck-tractor manufactured on or after March 1, 2001 for towed vehicle.						4
Vehicle Maint. Violation: 393.75A3-TAOL Tires - All others, leaking or inflation less than 50% of the maximum inflation pressure on tire not equipped with ATIS (OOS)						8 + 2 (OOS)
Driver Fitness Violation: 391.15A-LNCDLNSRW Operating a non-CDL required commercial motor vehicle with driving privileges revoked, suspended, cancelled or otherwise disqualified. (391.15(a)) (OOS)						8 + 2 (OOS)
4/15/2024	NY0L80001043	NY	47013MH	NY	STRAIGHT TRUCK		1
Driver Fitness Violation: 383.91A-LCDL License (CDL) - Operate a CMV without proper CDL class (OOS)						8 + 2 (OOS)
3/26/2024	NYN149840601	NY	98899JZ	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 393.9A-LIL Lighting - Identification lamp(s) inoperative						2
2/6/2024	NYSPD0291843	NY	51940MN	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 393.9 Inoperable Required Lamp						2

Reviewed-Not Preventable Crash Activity (vehicles involved in crashes)

Total Number of Crashes: 0

This carrier has no crashes to display.

Crashes Included in SMS (vehicles involved in crashes)

Total Number of Crashes: 1


Report			Vehicle		Crash				Measure = Sum of the Total Weight (TotW)
Date	Number	State	Plate Number	Plate State	Fatal	Inj.	Tow.	HM	Severity Weight (SW)	Time Weight (TiW)	Total Weight (TotW)

7/18/2025	NY4092259800	NY	98829JZ	NY	0	3	Yes	No	2	3	6

Investigation Results

Acute/Critical Violations: 0

This carrier has no Acute/Critical violations to display.

Summary of Activities

The summary includes information on the 5 most recent investigations and 24 months of inspections and crash history.

Most Recent Investigation:
Total Inspections: 34
- Total Inspections without Violations used in SMS: 23
- Total Inspections with Violations used in SMS: 11
Total Crashes* : 1

*Crashes listed represent a motor carrier’s involvement in reportable crashes, regardless of the carrier’s or driver’s role in the crash. Continue for details.

Continue for more Crash, Inspection & Investigation Details

Carrier Registration

Carrier Registration Details Subject to General Threshold Update Registration Info

Enforcement Cases

(Six years as of 01/30/2026 updated monthly from FMCSA )

No penalties found

Tools/Resources

SMS Methodology How to Improve Request a Data Review

For U.S. DOT# 1977485

Complete SMS Profile Carrier History Downloads

Summary of Activities (as of 12/26/2025, updated monthly)

The summary includes information on the 5 most recent investigations and 24 months of inspections and crash history.

Most Recent Investigation: None	Total Inspections: 34 Total inspections without violations used in SMS: 23 Total inspections with violations used in SMS: 11	Total Crashes: 1*
	# Insp. OOS Driver Inspections 34 20.6% Vehicle Inspections 10 20.0% Placardable HM Inspections 0 0.0% % Placardable HM Inspections 0.0%	Fatal Crashes 0 Injury Crashes 1 Towaway Crashes 0

*Crashes listed represent a motor carrier’s involvement in reportable crashes, regardless of the carrier’s or driver’s role in the crash. Continue for details.

Downloads

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Average PU × Utilization Factor (as of 12/26/2025, updated monthly)

The SMS normalizes the Unsafe Driving and Crash Indicator BASICs measure by carrier size (i.e., a hybrid power unit and vehicle miles travelled measure) to account for exposure. Carrier size is defined as average power units multiplied by the utilization factor.

14.3 Average PU × Utilization Factor = 14.3 Average Power Units × 1 Utilization Factor

Average Power Units
Utilization Factor

In order to account for changes in a carrier's fleet size during the previous 24 months an average power unit value is used in the calculation to determine a carrier's Unsafe Driving BASIC and Crash Indicator measures.

14.3 Average Power Units = 15 Current Power Units + 14 Power Units 6 Months Ago + 14 Power Units 18 Months Ago
3

The Utilization Factor is a multiplier that adjusted the average PU values based on the utilization in terms of VMT per average PU.

Determine Carrier Segment: Straight
Straight trucks/other vehicles constituting more than 30% of the total PU
U.S. DOT# 1977485 = 100% Straight trucks/other vehicles
Determine VMT per Average Power Unit
11,095 VMT per Average Power Unit = 159,000 VMT From Registration (MCS-150) ÷ 14.3 Average Power Units

Based on Step 1 and 2 calculate the Utilization Factor

Straight Segment
Meets Criteria	VMT per Avgerage PU	Utilization Factor
	< 20,000	1
	20,000 – 60,000	1 = VMT per PU ÷ 20,000
	60,000 – 200,000	3
	> 200,000	1
	No Recent VMT Information	1

Use of SMS Data/Information

FAST Act of 2015:

Readers should not draw conclusions about a carrier's overall safety condition simply based on the data displayed in this system. Unless a motor carrier has received an UNSATISFACTORY safety rating under part 385 of title 49, Code of Federal Regulations, or has otherwise been ordered to discontinue operations by the Federal Motor Carrier Safety Administration, it is authorized to operate on the Nation's roadways.

Safety Measurement System:

The data in the Safety Measurement System (SMS) is performance data used by the Agency and Enforcement Community. A symbol, based on that data, indicates that FMCSA may prioritize a motor carrier for further monitoring.

The symbol is not intended to imply any federal safety rating of the carrier pursuant to 49 USC 31144. Readers should not draw conclusions about a carrier's overall safety condition simply based on the data displayed in this system. Unless a motor carrier in the SMS has received an UNSATISFACTORY safety rating pursuant to 49 CFR Part 385, or has otherwise been ordered to discontinue operations by the FMCSA, it is authorized to operate on the nation's roadways.

Motor carrier safety ratings are available at http://safer.fmcsa.dot.gov and motor carrier licensing and insurance status are available at http://li-public.fmcsa.dot.gov/.