Safety Measurement System - Complete SMS Profile (U.S. DOT# 1977485)

BRAND NAME MARKETING INC

U.S. DOT#: 1977485

Number of Vehicles: 14
Number of Drivers: 11
Number of Inspections: 29

Safety Rating & OOS Rates

(As of 03/09/2025 updated daily from SAFER )

Not Rated

Out of Service Rates

Type	OOS %	National Avg %
Vehicle	25.0	21.4
Driver	24.1	6.0
Hazmat		4.5

Licensing and Insurance

(As of 03/09/2025 updated hourly from L&I )

Active For-Hire Authority
Type	Yes/No	MC#/MX#
Property	No
Passenger	No
Household Goods	No
Broker	No

BASIC Status (Public Property Carrier View)

Behavior Analysis & Safety Improvement Categories (BASICs) Based on a 24-month record ending February 28, 2025

On-Road Performance
0 Measure	Not Public	0 Measure	6.03 Measure	0 Measure	Not Public	2.34 Measure
On-Road Performance Detail
Driver Inspections with Unsafe Driving Violations: 0 Safety Event Group: No Safety Event Grouping Avg. PU × UF: 14 Segment: Straight Carrier	Not Public	Driver Inspections: 29 with HOS Compliance Violations: 0 Safety Event Group: 21-100 relevant driver inspections	Vehicle Inspections: 16 with Vehicle Maint. Violations: 12 Safety Event Group: 11-20 relevant vehicle inspections	Driver Inspections: 29 with Drugs/Alcohol Violations: 0 Safety Event Group: No Safety Event Grouping	Not Public	Driver Inspections: 29 with Driver Fitness Violations: 7 Safety Event Group: 21-100 relevant driver inspections
Investigation Results
No Acute/Critical Violations Discovered	N/A	No Acute/Critical Violations Discovered	No Acute/Critical Violations Discovered	No Acute/Critical Violations Discovered	Not Public	No Acute/Critical Violations Discovered

Select a BASIC icon above to get details, or view your Complete SMS Profile.

Violation Summary

Violations: 29


Violations	Description	# Violations	# OOS Violations	Violation Severity Weight	BASIC

383.23(a)(2)	Operating a CMV without a CDL	2	2	8	Driver Fitness
383.23A2-LCDLN	License (CDL) - Operate a CMV and does not possess a valid CDL.	2	2	8	Driver Fitness
383.91A-LCDL	License (CDL) - Operate a CMV without proper CDL class.	1	1	8	Driver Fitness
391.15A-LNCDLNSRW	Operating a non-CDL required commercial motor vehicle with driving privileges revoked, suspended, cancelled or otherwise disqualified. (391.15(a))	1	1	8	Driver Fitness
391.41(a)(1)	Operating a property-carrying vehicle without possessing a valid medical certificate - no previous history.	1	0	1	Driver Fitness
391.41A-F	Operating a property-carrying vehicle without possessing a valid medical certificate.	1	0	1	Driver Fitness
391.41A-MCPC	Medical (Certificate) - Operating a property-carrying vehicle without possessing a valid medical certificate.	1	0	1	Driver Fitness
393.11	No or defective lighting devices or reflective material as required	1	0	3	Vehicle Maint.
393.201B-FR	Frame - Cab or body mounts loose/broken/missing.	1	0	2	Vehicle Maint.
393.207(a)	Axle positioning parts defective/missing	1	1	7	Vehicle Maint.
393.45(b)(2)	Brake hose or tubing chafing and/or kinking	1	0	4	Vehicle Maint.
393.55B-B	Hydraulic Brake - ABS malfunction lamp defective on truck/bus manufactured on or after March 1, 1999.	1	0	4	Vehicle Maint.
393.55(d)(1)	CMV not equipped with ABS malfunction circuit or signal (Truck-Tractor mfg on/after 3/1/1997; Straight Truck mfg on/after 3/1/1998)	1	0	4	Vehicle Maint.
393.55D2-B	Air Brake - ABS malfunction lamp defective on truck-tractor manufactured on or after March 1, 2001 for towed vehicle.	1	0	4	Vehicle Maint.
393.75A3-TAOL	Tires - All others, leaking or inflation less than 50% of the maximum inflation pressure on tire not equipped with ATIS	1	1	8	Vehicle Maint.
393.75A3-TAOLTIS	Tires - All others, leaking and inflation less than 50% of the maximum inflation pressure on tire equipped with ATIS	1	1	8	Vehicle Maint.
393.78A-WS	Washers - Inoperative washing system.	1	0	1	Vehicle Maint.
393.9	Inoperable Required Lamp	2	0	2	Vehicle Maint.
393.95(a)	No/discharged/unsecured fire extinguisher	1	0	2	Vehicle Maint.
393.9A-LIL	Lighting - Identification lamp(s) inoperative.	2	0	2	Vehicle Maint.
393.9H	Inoperable head lamps	1	0	6	Vehicle Maint.
396.3A1-TAOCV	Tires - All others, in contact with a part of the vehicle.	1	1	8	Vehicle Maint.
396.5(b)	Oil and/or grease leak	1	0	3	Vehicle Maint.
396.5B-L	Lubrication - Oil or grease leak.	1	0	3	Vehicle Maint.
396.9D2-FTF	Failing to correct the violation(s)/defect(s) noted on the roadside inspection report.	1	0	4	Vehicle Maint.

Inspection History

Total Inspections: 29


Report			Vehicle			Measure
Inspection Date	Number	State	Plate Number	Plate State	Type	Severity Weight (SW)	Time Weight (TiW)

2/5/2025	NY0L98000526	NY	51940MN	NY	STRAIGHT TRUCK		3
1/21/2025	NYSPD3010503	NY	48387MG	NY	STRAIGHT TRUCK		3
1/10/2025	NY0L10100857	NY	96950MC	NY	STRAIGHT TRUCK		3
Vehicle Maint. Violation: 393.55B-B Hydraulic Brake - ABS malfunction lamp defective on truck/bus manufactured on or after March 1, 1999						4
1/3/2025	NY0L80001386	NY	51809NB	NY	STRAIGHT TRUCK		3
12/10/2024	NYN840700756	NY	70995ND	NY	STRAIGHT TRUCK		3
Driver Fitness Violation: 383.23A2-LCDLN License (CDL) - Operate a CMV and does not possess a valid CDL (OOS)						8 + 2 (OOS)
Vehicle Maint. Violation: 396.9D2-FTF Failing to correct the violation(s)/defect(s) noted on the roadside inspection report						4
Driver Fitness Violation: 391.41A-MCPC Medical (Certificate) - Operating a property-carrying vehicle without possessing a valid medical certificate						1
Vehicle Maint. Violation: 396.5B-L Lubrication - Oil or grease leak						3
Vehicle Maint. Violation: 396.3A1-TAOCV Tires - All others, in contact with a part of the vehicle (OOS)						8 + 2 (OOS)
Vehicle Maint. Violation: 393.201B-FR Frame - Cab or body mounts loose/broken/missing						2
Vehicle Maint. Violation: 393.75A3-TAOLTIS Tires - All others, leaking and inflation less than 50% of the maximum inflation pressure on tire equipped with ATIS (OOS)						8 + 2 (OOS)
12/10/2024	NYSPT3130300	NY	83141NA	NY	STRAIGHT TRUCK		3
9/9/2024	NJSPEOI01272	NJ	98830JZ	NY	STRAIGHT TRUCK		3
6/19/2024	NY0L10000768	NY	98899JZ	NY	STRAIGHT TRUCK		2
Driver Fitness Violation: 383.23A2-LCDLN License (CDL) - Operate a CMV and does not possess a valid CDL (OOS)						8 + 2 (OOS)
6/18/2024	NY0L88010215	NY	47434NE	NY	STRAIGHT TRUCK		2
6/6/2024	NY0L98000277	NY	83141NA	NY	STRAIGHT TRUCK		2
5/15/2024	NYSPT3020101	NY	70995ND	NY	STRAIGHT TRUCK		2
Vehicle Maint. Violation: 393.55D2-B Air Brake - ABS malfunction lamp defective on truck-tractor manufactured on or after March 1, 2001 for towed vehicle.						4
Driver Fitness Violation: 391.15A-LNCDLNSRW Operating a non-CDL required commercial motor vehicle with driving privileges revoked, suspended, cancelled or otherwise disqualified. (391.15(a)) (OOS)						8 + 2 (OOS)
Vehicle Maint. Violation: 393.75A3-TAOL Tires - All others, leaking or inflation less than 50% of the maximum inflation pressure on tire not equipped with ATIS (OOS)						8 + 2 (OOS)
4/15/2024	NY0L80001043	NY	47013MH	NY	STRAIGHT TRUCK		2
Driver Fitness Violation: 383.91A-LCDL License (CDL) - Operate a CMV without proper CDL class (OOS)						8 + 2 (OOS)
3/26/2024	NYN149840601	NY	98899JZ	NY	STRAIGHT TRUCK		2
Vehicle Maint. Violation: 393.9A-LIL Lighting - Identification lamp(s) inoperative						2
2/6/2024	NYSPD0291843	NY	51940MN	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 393.9 Inoperable Required Lamp						2
12/22/2023	NY0L80000147	NY	51809NB	NY	STRAIGHT TRUCK		1
12/19/2023	NY0L55000055	NY	54190MN	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 393.9A-LIL Lighting - Identification lamp(s) inoperative						2
Vehicle Maint. Violation: 393.78A-WS Washers - Inoperative washing system.						1
12/6/2023	NY0L97000135	NY	87640ML	NY	STRAIGHT TRUCK		1
11/9/2023	NY0L98000015	NY	21178MA	NY	STRAIGHT TRUCK		1
11/9/2023	NY0L10100052	NY	51809NB	NY	STRAIGHT TRUCK		1
10/12/2023	NY1019008987	NY	37807MJ	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 393.45(b)(2) Brake hose or tubing chafing and/or kinking						4
Driver Fitness Violation: 383.23(a)(2) Operating a CMV without a CDL (OOS)						8 + 2 (OOS)
Vehicle Maint. Violation: 396.5(b) Oil and/or grease leak						3
10/3/2023	NYMC88000226	NY	98899JZ	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 393.9H Inoperable head lamps						6
9/13/2023	NY1019008885	NY	98830JZ	NY	STRAIGHT TRUCK		1
Driver Fitness Violation: 391.41(a)(1) Operating a property-carrying vehicle without possessing a valid medical certificate - no previous history						1
Driver Fitness Violation: 383.23(a)(2) Operating a CMV without a CDL (OOS)						8 + 2 (OOS)
Vehicle Maint. Violation: 393.55(d)(1) CMV not equipped with ABS malfunction circuit or signal (Truck-Tractor mfg on/after 3/1/1997; Straight Truck mfg on/after 3/1/1998)						4
8/15/2023	NY0L88000665	NY	98829JZ	NY	STRAIGHT TRUCK		1
Driver Fitness Violation: 391.41A-F Operating a property-carrying vehicle without possessing a valid medical certificate.						1
7/27/2023	NY1019008710	NY	98829JZ	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 393.11 No or defective lighting devices or reflective material as required						3
6/13/2023	NY0L67001428	NY	98829JZ	NY	STRAIGHT TRUCK		1
5/25/2023	NYSPT0482373	NY	51809NB	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 393.95(a) No/discharged/unsecured fire extinguisher						2
Vehicle Maint. Violation: 393.207(a) Axle positioning parts defective/missing (OOS)						7 + 2 (OOS)
5/18/2023	NY0L61001154	NY	21178MA	NY	STRAIGHT TRUCK		1
Vehicle Maint. Violation: 393.9 Inoperable Required Lamp						2
4/25/2023	NY0L55001859	NY	98830JZ	NY	STRAIGHT TRUCK		1
3/28/2023	NY0L80000608	NY	51940MN	NY	STRAIGHT TRUCK		1

Reviewed-Not Preventable Crash Activity (vehicles involved in crashes)

Total Number of Crashes: 0

This carrier has no crashes to display.

Crashes Included in SMS (vehicles involved in crashes)

Total Number of Crashes: 0

This carrier has no crashes to display.

Investigation Results

Acute/Critical Violations: 0

This carrier has no Acute/Critical violations to display.

Summary of Activities

The summary includes information on the 5 most recent investigations and 24 months of inspections and crash history.

Most Recent Investigation:
Total Inspections: 29
- Total Inspections without Violations used in SMS: 14
- Total Inspections with Violations used in SMS: 15
Total Crashes* : 0

*Crashes listed represent a motor carrier’s involvement in reportable crashes, regardless of the carrier’s or driver’s role in the crash. Continue for details.

Continue for more Crash, Inspection & Investigation Details

Carrier Registration

Carrier Registration Details Subject to General Threshold Update Registration Info

Enforcement Cases

(Six years as of 03/09/2025 updated monthly from FMCSA )

No penalties found

Tools/Resources

SMS Methodology How to Improve Request a Data Review

For U.S. DOT# 1977485

Complete SMS Profile Carrier History Downloads

Summary of Activities (as of 2/28/2025, updated monthly)

The summary includes information on the 5 most recent investigations and 24 months of inspections and crash history.

Most Recent Investigation: None	Total Inspections: 29 Total inspections without violations used in SMS: 14 Total inspections with violations used in SMS: 15	Total Crashes: 0*
	# Insp. OOS Driver Inspections 29 24.1% Vehicle Inspections 16 25.0% Placardable HM Inspections 0 0.0% % Placardable HM Inspections 0.0%	Fatal Crashes 0 Injury Crashes 0 Towaway Crashes 0

*Crashes listed represent a motor carrier’s involvement in reportable crashes, regardless of the carrier’s or driver’s role in the crash. Continue for details.

Downloads

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Average PU × Utilization Factor (as of 2/28/2025, updated monthly)

The SMS normalizes the Unsafe Driving and Crash Indicator BASICs measure by carrier size (i.e., a hybrid power unit and vehicle miles travelled measure) to account for exposure. Carrier size is defined as average power units multiplied by the utilization factor.

14 Average PU × Utilization Factor = 14 Average Power Units × 1 Utilization Factor

Average Power Units
Utilization Factor

In order to account for changes in a carrier's fleet size during the previous 24 months an average power unit value is used in the calculation to determine a carrier's Unsafe Driving BASIC and Crash Indicator measures.

14 Average Power Units = 14 Current Power Units + 14 Power Units 6 Months Ago + 14 Power Units 18 Months Ago
3

The Utilization Factor is a multiplier that adjusted the average PU values based on the utilization in terms of VMT per average PU.

Determine Carrier Segment: Straight
Straight trucks/other vehicles constituting more than 30% of the total PU
U.S. DOT# 1977485 = 100% Straight trucks/other vehicles
Determine VMT per Average Power Unit
11,357 VMT per Average Power Unit = 159,000 VMT From Registration (MCS-150) ÷ 14 Average Power Units

Based on Step 1 and 2 calculate the Utilization Factor

Straight Segment
Meets Criteria	VMT per Avgerage PU	Utilization Factor
	< 20,000	1
	20,000 – 60,000	1 = VMT per PU ÷ 20,000
	60,000 – 200,000	3
	> 200,000	1
	No Recent VMT Information	1

Use of SMS Data/Information

FAST Act of 2015:

Readers should not draw conclusions about a carrier's overall safety condition simply based on the data displayed in this system. Unless a motor carrier has received an UNSATISFACTORY safety rating under part 385 of title 49, Code of Federal Regulations, or has otherwise been ordered to discontinue operations by the Federal Motor Carrier Safety Administration, it is authorized to operate on the Nation's roadways.

Safety Measurement System:

The data in the Safety Measurement System (SMS) is performance data used by the Agency and Enforcement Community. A symbol, based on that data, indicates that FMCSA may prioritize a motor carrier for further monitoring.

The symbol is not intended to imply any federal safety rating of the carrier pursuant to 49 USC 31144. Readers should not draw conclusions about a carrier's overall safety condition simply based on the data displayed in this system. Unless a motor carrier in the SMS has received an UNSATISFACTORY safety rating pursuant to 49 CFR Part 385, or has otherwise been ordered to discontinue operations by the FMCSA, it is authorized to operate on the nation's roadways.

Motor carrier safety ratings are available at http://safer.fmcsa.dot.gov and motor carrier licensing and insurance status are available at http://li-public.fmcsa.dot.gov/.